Strategic
Website Design
Your business has evolved.
Your website should too.
All websites include beautiful branding (that feels like YOU), trauma-informed design, SEO-optimized copy, and ethical conversion strategy - so your site doesn’t just look pretty, it actually converts.
start with the checklist!
The Conversion Checklist
The Free Self-Audit Guide that helps you determine why your website isn't converting visitors into clients
Get Instant Access Now!
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Websites Designed to Support Your Work - and Your Clients
Hi! I’m Kate
I help heart-centered service providers and trauma-informed practitioners build websites that reflect their values and connect with the people they’re meant to serve - without stress or manipulative tactics.
My superpower is my intuition and being able to take your vision for your website and your business and bring it to life! I specialize in creating websites that are 100% YOU and that bring you MORE CLIENTS!
My business operates from an anti-racist + social justice perspective meaning that I work hard to create copy and find images that represent you and your ideal client, which includes POC and LGBTQ+ affirming language and imagery. This also means that I treat each of my clients with respect, loving-kindness and compassion while honoring their humanity and individual needs.
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![Loseca Austral - SecaJoy.com]()
Working with Kate has been a wonderful experience!
She invited me to be as detailed and precise as necessary to get the look & idea I wanted. Led with curiosity and encouragement. Whenever I asked for changes, she did not hesitate to implement or explore the need and often found ways to make my ideas look even better on the site. She was thoughtful and accurate about timeframes for her deliverables, although I often stalled or took weeks and months to complete my text... it was comforting that she was patient with my process and maintained the ability to be clear about her time constraints."
- Loseca A.
SecaJoy.com -
![Website Design Review]()
I can't tell you how many times I've tried to get a website I love...and I LOVE this!
“I am so impressed with what you've done...you've taken my vision from years ago and brought it to life!! As well as fixing some snafus that happened when the initial website was set up! I can't tell you how many times I've tried to get a website I love...and I LOVE this!”
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![Website Design Client]()
"Better than I had imagined..."
What deep gratitude I have for Kate and the beautiful website she designed with me! Not only was the finished product better than I had imagined, it was also a joy to work with her. I went into the project with a sense of overwhelm because I had no idea what I wanted. Kate made it easy! I especially appreciated how responsive she was, how easeful it was to give feedback and make changes, and how she respectfully walked me through each design decision so that I felt like a full partner in the project. I have already been recommending Kate to others, and I will continue to do so!
-Stacie Steinbock, Golden Thread Tantra
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![Website Design Testimonials]()
"I’m honestly looking for reasons to work with her again!"
“I worked with Katie to revamp my original website which I had done on my own. I loved the old site but was looking for some upgrades! Katie scheduled a consultation call and was very attentive in learning what I was looking for in a new site. She was extremely thorough in explaining the entire process, from beginning to end. She communicated with me AND allowed me to view her progress with my new site. Does it get any better?! YES! Katie was incredibly receptive to feedback- every single time she provided me a preview of the new site she would ask for changes that I wanted. She truly wanted to make sure that I loved every detail.”
-Karli Coverdale
Let’s take a brief pause and see if we are a good match!
We are a great match to work together if…
You are purpose-led and heart centered! Your values aren't performative - they're baked into everything you do, and you want a website that actually reflects that
You've been in business for a while but your website no longer fits the direction you are going and is a little embarrassing (no judgment, we've all been there 😄)
Cookie-cutter templates make you physically cringe. No templates, no gimmicky marketing strategies everybody else is using. You have depth and you value authenticity.
You're done with manipulative marketing tactics but still need your website to actually CONVERT
You're ready to invest in a website that works as hard as you do. You know your business is growing and you are ready to have a website that supports that growth and showcases who you truly are and who you are here to help!
If this sounds like you, AWESOME! I am so excited to get to know you more…
An Intuitive, Strategy-Led Approach to Website Design
No templates or one-size-fits-all designs
My superpower: I tune into your energy, your voice, and your goals
I use ethical marketing strategy + intuition to create a website for you that embodies clarity, trust, and conversions
No salesy language or icky marketing tactics! Your site will feel warm, grounded and represent you and your energy
Your website should feel as authentic as the work you do
Visitors instantly get what you do - and feel it in their bones
The right clients find you and think "oh thank god, this is exactly who I've been looking for"
An inclusive, trauma-informed and accessible experience that doesn't accidentally exclude the people you most want to serve
Your website feels supportive instead of stressful (no more burnout on tech!)
You deserve a brand and website that feels authentic, helps you stand out and does the hard work FOR you
When Your Website Truly Reflects You…
Check out my Portfolio!
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![Karli Coverdale Custom Website Design]()
Karli Coverdale
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![Loseca Austral Website Design]()
SecaJoy
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![Deborah Johanson Custom Website Design]()
Deborah Johanson
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![Karli Coverdale EMDR Therapist]()
About Building Connections
From the Blog…
