Kate Smith, Trauma-Informed Website Designer wearing a floral kimono over a peach lace top and high-waisted peach trousers, standing in a bathroom with a mirror behind her.
A round pink and beige container, white over-ear headphones, a pair of eyeglasses resting on a pink case, a cup of black coffee, a gold and pink pen, and a pink cloth are arranged on a white surface near a window with sunlight.

Strategic
Website Design + Marketing

For Heart-Centered Service Providers, Therapists and Trauma-informed Practitioners

break up with your old website and step into your authority

You know that website you currently have, the one that makes you cringe just a little because of how chaotic it feels? It’s time to burn it down - you need a website that fully reflects your authority, your thriving business and who you are here to serve.

Let's Get Started!

No more late nights and weekends trying to figure out your website

Image of woman's hand near tablet showing a wedding planner website design example
Abstract watercolor background with pastel pink, blue, and purple hues.

when you upgrade your website you get…

  • TIME BACK! Girl! Your website should be doing some serious heavy lifting for you in your biz, if it’s not and you’re spending more time updating it than you are with actual clients that’s a problem!

  • AMAZING CLIENTS that find you and think "oh thank god, this is exactly who I've been looking for"

  • INCLUSIVE + ACCESSIBLE DESIGN that doesn't accidentally exclude the people you most want to serve. (20% of the U.S. population is neurodivergent and your website should be easy for them to navigate)

Trade in your stress for support!
(no more burnout on tech!)

Let's Chat!!

Websites Designed to work hard so you can…

Take the Day Off

✨

Go on Vacation

✨

Do Whatever You Want!

✨

Take the Day Off ✨ Go on Vacation ✨ Do Whatever You Want! ✨

Hi! I’m Kate

Kate Smith, Website Designer, standing indoors by a window with blinds, wearing a yellow kimono-style jacket with floral and bird patterns over a pink lace top
Kate Smith, Website Designer and Marketing Specialist wearing a navy jumper laughing
Soft pastel watercolor splash in pink, blue, and purple hues.

I help heart-centered service providers and trauma-informed practitioners build websites that reflect their values and connect with the people they’re meant to serve - without stress or manipulative tactics.

My superpower is my intuition and being able to take your vision for your website and your business and bring it to life! I specialize in creating websites that are 100% YOU and that bring you MORE CLIENTS!

My business operates from an anti-racist + social justice perspective meaning that I work hard to create copy and find images that represent you and your ideal client, which includes POC and LGBTQ+ affirming language and imagery. This also means that I treat each of my clients with respect, loving-kindness and compassion while honoring their humanity and individual needs.

More about me...

start with the checklist!

The Conversion Checklist

Three colorful digital guidecards titled 'The Conversion Checklist' for website optimization, featuring tips and questions about website copy, SEO, and self-audit for increasing client conversions.

The Free Self-Audit Guide that helps you determine why your website isn't converting and how to fix it!

Get Instant Access Now!

I respect your right to privacy. Please review my Privacy Policy

  • Loseca Austral - SecaJoy.com

    Working with Kate has been a wonderful experience!

    She invited me to be as detailed and precise as necessary to get the look & idea I wanted. Led with curiosity and encouragement. Whenever I asked for changes, she did not hesitate to implement or explore the need and often found ways to make my ideas look even better on the site. She was thoughtful and accurate about timeframes for her deliverables, although I often stalled or took weeks and months to complete my text... it was comforting that she was patient with my process and maintained the ability to be clear about her time constraints." 

    - Loseca A.
    SecaJoy.com

  • Website Design Review

    I can't tell you how many times I've tried to get a website I love...and I LOVE this!

    “I am so impressed with what you've done...you've taken my vision from years ago and brought it to life!! As well as fixing some snafus that happened when the initial website was set up! I can't tell you how many times I've tried to get a website I love...and I LOVE this!”

    Deborah Johanson

  • Website Design Client

    "Better than I had imagined..."

    What deep gratitude I have for Kate and the beautiful website she designed with me! Not only was the finished product better than I had imagined, it was also a joy to work with her. I went into the project with a sense of overwhelm because I had no idea what I wanted. Kate made it easy! I especially appreciated how responsive she was, how easeful it was to give feedback and make changes, and how she respectfully walked me through each design decision so that I felt like a full partner in the project. I have already been recommending Kate to others, and I will continue to do so!

    -Stacie Steinbock, Golden Thread Tantra

  • Website Design Testimonials

    "I’m honestly looking for reasons to work with her again!"

    “I worked with Katie to revamp my original website which I had done on my own. I loved the old site but was looking for some upgrades! Katie scheduled a consultation call and was very attentive in learning what I was looking for in a new site. She was extremely thorough in explaining the entire process, from beginning to end. She communicated with me AND allowed me to view her progress with my new site. Does it get any better?! YES! Katie was incredibly receptive to feedback- every single time she provided me a preview of the new site she would ask for changes that I wanted. She truly wanted to make sure that I loved every detail.”

    -Karli Coverdale

    About Building Connections Counseling

Let’s take a brief pause and see if we are a good match!

Kate Smith, Website Designer sitting on a stone ledge in a garden, wearing a pink sleeveless top and blue jeans, with a tree on her left and pink flowering bush in the background.
Stacked pink storage boxes with tassels, white books, a gold unicorn head desk accessory, a white mug with black and pink text, and a pair of eyeglasses on a white surface against a pink wall.
Abstract watercolor paint splash in pastel pink, purple, and blue colors.

We are a great match to work together if…

  • You are purpose-led and heart centered! Your values aren't performative - they're who you are and how you run your business, and you want a website that actually reflects that

  • You've been in business for a while but your website no longer fits the direction you’re going and lately has been more of a pain that it has been helpful.

  • Cookie-cutter templates make you physically cringe. No templates, no gimmicky marketing strategies everybody else is using. You have depth and you value authenticity.

  • You're done with manipulative marketing tactics but still need your website to actually CONVERT

  • You're ready to invest in a website that works as hard as you do. Your business is growing and you are ready for a website that supports that growth and showcases who you truly are and who you are here to help!

If this sounds like you, AWESOME! I am so excited to get to know you more…

Let's Work Together!

Check out my Portfolio!

  • Karli Coverdale Custom Website Design

    Karli Coverdale

  • Loseca Austral Website Design

    SecaJoy

  • Deborah Johanson Custom Website Design

    Deborah Johanson

  • Karli Coverdale EMDR Therapist

    About Building Connections

Check it out!

From the Blog…

Blog
What "Trauma-Informed Web Design" Actually Means (And Why It Matters for Your Clients)
What "Trauma-Informed Web Design" Actually Means (And Why It Matters for Your Clients)

Trauma-informed web design goes beyond aesthetics. Learn what it really means in practice - and how it creates a safer, more inclusive experience for every visitor.

Read more →
How to Write an About Page That Doesn't Make You Want to Hide Under Your Desk
How to Write an About Page That Doesn't Make You Want to Hide Under Your Desk

Struggling to write your About page? Here's a simple, human-friendly structure for heart-led service providers who'd rather talk about anything else — plus what to leave out.

Read more →
Why DIY Websites Stop Working as Your Business Grows
Why DIY Websites Stop Working as Your Business Grows

As your business grows, a DIY website may start holding you back. Learn why DIY websites stop working for service-based businesses and what to do instead.

Read more →
Why Your Website Isn’t Converting Visitors Into Clients
Why Your Website Isn’t Converting Visitors Into Clients

Getting website traffic but no inquiries? Learn why your website isn’t converting visitors into clients - and how therapists, coaches, and service-based businesses can fix it.

Read more →
Squarespace vs Wix: Which Website Platform Is Right for Your Business?
Squarespace vs Wix: Which Website Platform Is Right for Your Business?

Trying to decide between Squarespace and Wix? Learn the key differences between these website platforms for therapists, coaches, and service-based businesses.

Read more →
Why Ideal Client Avatars Don’t Work (And What to Do Instead)
Why Ideal Client Avatars Don’t Work (And What to Do Instead)

Ideal client avatars are often overcomplicated and misleading. Learn why they don’t work for service-based businesses — and what to focus on instead to attract aligned clients.

Read more →